Boutique Eyewear in Tri-Cities, TN

Eyeglasses Curated for Your Vision & Style

With over 850 frames in stock, we specialize in handcrafted, high-quality frames from independent designers, as well as USA-made eyewear that prioritizes sustainability, durability, and craftsmanship.

Handpicked Eyewear Built to Last

American Craftsmanship in Every Frame

Looking for eyewear that’s crafted with precision, sustainability, and American craftsmanship? Our boutique selection includes USA-made frames designed for those who value quality and ethical production. These brands combine modern style with handcrafted details, ensuring long-lasting durability and a one-of-a-kind look.

Explore our selection of frames designed and made in the USA—perfect for those who appreciate both style and sustainability.

More Than Shopping — It’s a Style Journey

Eyeglasses Designed for Your Vision & Lifestyle

Our optical team, known for high-end service and attention to detail, will guide you through our curated selection of premium frames, ensuring the perfect balance of style, comfort, and vision clarity. With over 850 frames in stock, we carry brands like Silhouette, Salt, Orgreen, Maui Jim, Eco, and Bajio, offering options for every face shape and lifestyle. Whether you need lightweight everyday glasses, specialty lenses for digital eye strain, or a bold designer look, our team is dedicated to helping you find the perfect fit.

Personal Styling With Purpose

Our opticians don’t just help you pick frames—they guide you through a personalized styling experience tailored to your face shape, lifestyle, and vision needs.

Curated Brands with a Story

From Silhouette to Salt, Orgreen to Maui Jim, every brand we carry is hand-selected for quality, comfort, and craftsmanship—because your eyewear should be as intentional as your style.

Luxury That Fits Your Life

Whether you’re after feather-light frames for all-day wear or a bold designer look that makes a statement, we help you find the perfect balance of fashion, function, and fit.

Your Style, Your Fit, Your Signature Look

Experience the Difference of Boutique Eyewear

Ready to find frames that feel like they were made for you? Our optical experts are here to guide you through a personalized styling experience with brands that blend luxury, comfort, and everyday wearability.

Why Choose Destination Eyecare?

An Eyewear Collection That Reflects Your Taste

With our boutique approach, we select each frame in our collection based on the highest standards.

Discover the difference of an authentic luxury eyewear experience. Where craftsmanship meets comfort and vision meets style.

Advanced Lens Technology for Clearer Vision

Your lenses play a critical role in your comfort and vision quality. That’s why we offer the latest lens technology to provide enhanced clarity, durability, and eye protection.

We personalize every lens recommendation to match your visual needs, lifestyle, and comfort preferences.

Lens Options Available:

Blue Light Blocking Lenses

Reduces eye strain from screens and artificial lighting.

Photochromic Lenses (Light-Adaptive)

Seamlessly transition from indoor to outdoor lighting.

High-Definition Digital Lenses

Offers sharper, clearer vision for high prescriptions.

Anti-Reflective & Scratch

Resistant Coatings–Reduces glare and increases lens durability.

Progressive Lenses

Provides seamless vision correction for near, intermediate, and distance vision.

Find Your Perfect Pair of Glasses

We offer a wide selection of frames and lens technologies to ensure your glasses look, feel, and perform exactly how you need them to. Let our team help you find the perfect pair of eyeglasses that combine style, comfort, and functionality.

Why Trust Your Eyes to Anyone Else?


Over 1,000 5-Star Google Reviews

Everyone at Destination is always so friendly, courteous, and professional. The text reminders for appointments are much appreciated. The entire eye exam experience is thorough and efficient. Dr Pigeon is amazing! She’s always careful to ensure I understand everything involved. Ordering contacts is a breeze. I highly recommend this practice!

Lisa L.

Very knowledgeable and helpful. They really seem to care about you.

Mark B.

I have been many eye Doctors in the past but I keep going back to Destinations cause of the care and professionalism I receive. They always make me feel like I was given the best care and they stand behind their products.

Landon B.

As always everyone involved in my visit was very friendly and helpful.

Martha G.

As always, supporting my local Doctor and his staff! Grateful for Dr. Bowers and the relationship he has had with our family for years. Care, environment, concern and no pressure during the process. Destination Eyecare in my opinion is second to none.

Carl H.

Very friendly and professional Checking at Front desk. Answered all questions and directed me promptly . Staff were excellent Explained each procedure of eye exam and what it may detail And Physician very thorough with my exam and explaining his findings in a manner I could understand Much appreciated to all

Juanita R.

Dr. Bowen is kind, incredibly knowledgeable, and always takes time to fully explain complex issues to me in a manner that is easy to understand. I always enjoy his willingness to answer all of my questions, and I never leave feeling like something may have been missed. I’ve had complex issues with my eyes, and I’ve seen other well known doctors in our area, but I feel that the care I’ve received from Dr. Bowen and his level of expertise is superior. I trust that he has my best interest in mind and that is invaluable. He gives me information on warning signs to watch for and goes above and beyond to make sure my vision is protected. If you want a thorough eye exam that goes beyond what many offices do, schedule an appointment with Dr. Bowen.

Samantha G.