CALL US : (423) 403-3820
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CALL US : 423-445-7767
REQUEST AN APPOINTMENT

Independent Style. Carefully Fitted. Beautifully Worn.Boutique Eyewear in Northeast Tennessee

With over 850 frames in stock, we ensure you have access to a carefully selected collection of exclusive frames from top independent designers and USA-made eyewear brands, giving you a look that stands out while prioritizing all-day comfort and precision optics.

The Destination for Luxury Eyewear in Tri-Cities, TN

Designer Looks Paired with Personalized Service

We partner with top independent designers. Our brands prioritize high-quality materials, innovative designs, and handcrafted artistry, ensuring a refined selection for those who demand the best.

Our opticians offer one-on-one styling, thoughtfully matching frames to your features, lifestyle, and personal aesthetic. We carry premium frame lines crafted from high-grade acetates, titanium, and natural materials chosen for their comfort, durability, and refined wearability, all within a shopping experience that’s relaxed, unrushed, and refreshingly personal.

We’ve built our reputation as the Tri-Cities destination for boutique eyewear, not just because of the frames we carry, but how we help you wear it.

Come see why patients travel from Johnson City, Kingsport, and beyond to shop our exclusive collection.

Call Us: 423-445-7767
REQUEST AN APPOINTMENT

Our Eyewear Services

Luxury You Can See and Feel

Find the perfect balance of style, comfort, and clarity with our premium eyewear selection. We offer a wide range of prescription glasses, contact lenses, specialty lenses, and sunglasses from independent and designer brands. Whether you need everyday vision correction, blue light protection, or specialty lenses for specific conditions, our team will help you choose the right fit for your needs.

Eyeglasses

Find stylish, high-quality eyeglasses with premium lenses and frames, offering precise vision correction and a perfect fit for your lifestyle.

Sunglasses

We stock a hand-picked collection of premium sunglasses that blends style, clarity, and long-term UV protection.

Neurolens

Reduce eye strain, headaches, and discomfort with Neurolens, designed to correct eye misalignment and improve visual comfort for daily activities.
Call Us: 423-445-7767
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Designer Eyewear Brands We Carry

Our eyewear collection is anything but ordinary. We source independent and designer brands that stand out for their craftsmanship, bold aesthetics, and lasting comfort. Every frame in our optical boutique is hand-selected — not just for how it looks, but how it feels and fits.

From fashion-forward minimalism to statement-making color and detail, our curated lineup speaks to patients who value personal expression and premium design.

Silhouette Frames–Minimalist Luxury

Lightweight and rimless. Silhouette frames offer exceptional comfort and subtle elegance for patients who value modern design with timeless appeal.

Salt Eyewear–Inspired by Nature

Designed in California, Salt frames combine natural inspiration with handcrafted precision, offering organic shapes, premium materials, and relaxed sophistication for everyday wear.

Orgreen Glasses–Bold, Scandinavian Design

Lightweight and rimless. Silhouette frames offer exceptional comfort and subtle elegance for patients who value modern design with timeless appeal.

Ottica Veneta – Handcrafted Italian Elegance

Ottica Veneta offers eyewear with timeless design and modern luxury. Each frame is made in small batches using premium materials, perfect for those who appreciate craftsmanship and understated style.

Meet Our Opticians

Style Guidance for Eyewear That Feels Like You

Choosing frames shouldn’t feel overwhelming, and at Destination Eyecare, it never is. Our opticians aren’t just here to help you pick a pair of glasses; they’re highly trained professionals who combine years of optical experience with a sharp eye for style and fit.

We take the time to understand your vision needs, facial features, personal style, and lifestyle demands — so the frames you walk out with don’t just look good, they feel right in every way.

Whether you’re investing in a signature designer piece or want something uniquely you, our team ensures your optical experience is supportive and confidence-building.

Call Us: 423-445-7767
REQUEST AN APPOINTMENT

Frequently Asked Eyewear Questions

Below, we answer common questions to help you find the perfect frames, lenses, and sunglasses for your needs.

What brands of eyeglasses do we carry?
We offer a curated selection of designer and independent eyewear brands, including Maui Jim, Salt Optics, Eco by Modo, Bajio, and American Optical.
Do we offer specialty lenses?
Yes, we provide blue light protection, progressive lenses, polarized sunglasses, and custom lens coatings to enhance vision and comfort for your daily needs.
How do I choose the right frames?

Our opticians consider your face shape, prescription, and lifestyle to help you find the perfect frames for function and fashion.

Can I get prescription sunglasses?
We offer a variety of prescription sunglasses with UV protection and polarized lenses to keep your eyes safe while maintaining clarity outdoors.
Call Us: 423-445-7767
REQUEST AN APPOINTMENT

Book an Eyewear Consultation

Not sure which frames suit you best? Our optical team is here to help you find the perfect pair. With a selection of over 850 frames, we make sure you leave with glasses that look and feel amazing.
Call Us: (423) 403-3820
REQUEST AN APPOINTMENT

Why Trust Your Eyes to Anyone Else?

Over 1,000 5-Star Google Reviews

Everyone at Destination is always so friendly, courteous, and professional. The text reminders for appointments are much appreciated. The entire eye exam experience is thorough and efficient. Dr Pigeon is amazing! She’s always careful to ensure I understand everything involved. Ordering contacts is a breeze. I highly recommend this practice!

Lisa L.

Very knowledgeable and helpful. They really seem to care about you.

Mark B.

I have been many eye Doctors in the past but I keep going back to Destinations cause of the care and professionalism I receive. They always make me feel like I was given the best care and they stand behind their products.

Landon B.

As always everyone involved in my visit was very friendly and helpful.

Martha G.

As always, supporting my local Doctor and his staff! Grateful for Dr. Bowers and the relationship he has had with our family for years. Care, environment, concern and no pressure during the process. Destination Eyecare in my opinion is second to none.

Carl H.

Very friendly and professional Checking at Front desk. Answered all questions and directed me promptly . Staff were excellent Explained each procedure of eye exam and what it may detail And Physician very thorough with my exam and explaining his findings in a manner I could understand Much appreciated to all

Juanita R.

Dr. Bowen is kind, incredibly knowledgeable, and always takes time to fully explain complex issues to me in a manner that is easy to understand. I always enjoy his willingness to answer all of my questions, and I never leave feeling like something may have been missed. I’ve had complex issues with my eyes, and I’ve seen other well known doctors in our area, but I feel that the care I’ve received from Dr. Bowen and his level of expertise is superior. I trust that he has my best interest in mind and that is invaluable. He gives me information on warning signs to watch for and goes above and beyond to make sure my vision is protected. If you want a thorough eye exam that goes beyond what many offices do, schedule an appointment with Dr. Bowen.

Samantha G.