What “Boutique-Level” Eyewear Really Means

A boutique eyewear experience isn’t about being expensive or exclusive. It’s about intention.

It means:

• Frames chosen for quality, design, and comfort, not mass appeal

• A collection that reflects individuality, not trends pushed by large manufacturers

• Opticians who understand fit, balance, lens performance, and personal style

• Time and attention given to each patient, not rushed transactions

At Destination Eye Care, we don’t carry hundreds of generic frames. We curate brands that are known worldwide for craftsmanship, innovation, and design. Brands that feel different the moment you put them on.

Carefully Curated Frame Brands You Won’t See Everywhere

We are proud to offer a frame selection that stands apart from typical optical stores in the Tri-Cities.

WOOW Eyewear: Bold, Expressive, and Confident

WOOW frames are for patients who want their eyewear to say something.

Designed in France, WOOW is known for bold colors, playful details, and strong personality. These frames are expressive without being overwhelming, stylish without sacrificing comfort. For patients who want eyewear that feels modern, creative, and confident, WOOW delivers something truly unique.

Etnia Barcelona: Art, Color, and Craftsmanship

Etnia Barcelona frames are wearable art.

Handcrafted with premium materials and inspired by culture, architecture, and design, these frames bring color and creativity into everyday life. Etnia is perfect for patients who want eyewear that feels personal, artistic, and unlike anything mass-produced.

In a world of neutral, safe frames, Etnia stands out in the best way possible.

OVVO Optics: Strength Without Weight

OVVO frames are engineered for performance.

Made with surgical-grade materials, OVVO frames are incredibly lightweight, flexible, and durable. They’re ideal for active lifestyles, professionals who wear glasses all day, and anyone who wants eyewear that feels effortless but performs at a high level.

These are frames you forget you’re wearing — until someone compliments them.

Prodesign Denmark: Clean, Minimal, Timeless

Prodesign frames reflect Scandinavian design at its best.

They are clean, modern, and thoughtfully constructed, with an emphasis on balance and fit. These frames are perfect for patients who appreciate understated style, precision engineering, and eyewear that works in any setting.

Simple doesn’t mean boring. With Prodesign, it means refined.

Silhouette: Iconic, Lightweight Innovation

Silhouette is a legend in eyewear design.

Known for rimless and ultra-lightweight frames, Silhouette offers an almost invisible wearing experience. These frames are ideal for patients who want maximum comfort, minimal weight, and timeless design.

Once someone tries Silhouette, it’s hard to go back.

Ørgreen Optics: Design-Forward and Technically Advanced

Ørgreen blends advanced engineering with bold, modern design.

Using innovative materials and rich color palettes, Ørgreen frames offer exceptional comfort and durability while making a statement. These frames appeal to patients who value both aesthetics and performance and want eyewear that feels thoughtfully designed from every angle.

Why the Experience Matters as Much as the Frames

Great frames alone aren’t enough. The experience is what makes the difference.

At Destination Eye Care, our opticians don’t just hand you a tray of glasses and step away. We take the time to:

• Understand your lifestyle, work, and visual needs

• Recommend frames that suit your face shape and comfort preferences

• Ensure proper measurements for lens accuracy and performance

• Make precise adjustments so your glasses fit correctly from day one

This level of attention is what turns good frames into great eyewear.

Better Than Online. Better Than Big-Box.

Online retailers can’t adjust frames. They can’t measure how glasses sit on your face. They can’t troubleshoot vision issues in real time.

Big-box stores often prioritize volume over personalization.

Destination Eye Care prioritizes you.

If something doesn’t feel right, we fix it. If your prescription changes, we guide you. If your glasses need adjustment months later, we’re still here.

That kind of accountability matters.

Why Patients Across the Tri-Cities Choose Destination Eye Care

Patients from Johnson City, Blountville, Bristol, and Kingsport come to Destination Eye Care because they want:

• Boutique eyewear they won’t see everywhere else

• Expert guidance, not pressure or guesswork

• Frames that look great and feel right all day

• A calm, professional, welcoming environment

They come back because they trust us.

The Destination Eye Care Difference

Eyewear should feel personal. It should fit your life, your style, and your vision — not just your prescription.

At Destination Eye Care, we’ve built something different: a true boutique eyewear experience paired with expert eye care, right here in the Tri-Cities.

If you’re ready for eyewear that feels better, looks better, and is backed by people who care, you’ve found your destination.